Just yesterday I had exactly this conversation with my UX designer. He was trying to improve on the old (horrible boilerplate) design and I had to keep reiterating that we had to focus on what the reason with user was on our website. In the end it turned out we just needed a single form field (like the Google homepage). That was a nice ‘breaking the frame’ moment.
Just yesterday I had exactly this conversation with my UX designer. He was trying to improve on the old (horrible boilerplate) design and I had to keep reiterating that we had to focus on what the reason with user was on our website. In the end it turned out we just needed a single form field (like the Google homepage). That was a nice ‘breaking the frame’ moment.
I think our pieces are very complimentary - u agree? LMK and don’t hesitate if there is something of interest to follow up on or where I can help. Keith, the Startup Whisperer @ https://keithnewman.substack.com/?utm_campaign=profile_chips
Thanks for sharing this Mike.
It's also great to remember that when you hear, "This is the way we have always done it." there is an opportunity there.
There are a lot of opportunities out there. haha
Great use of the strategy concept as well:
Does it offer new value? Is there a hard innovation? Does it scale?
The strategy is about the unique value that people cannot find elsewhere
It defines what makes the offer different
It must be a contrarian offer to other products that competitors are not interested in
So well said, especially the analogy of the frame. Thank you for encouraging us to step outside of the "frame".