I see the Reframe as the practical application of the non-obvious, pattern-breaking insight. One of the key points is when your niche becomes a movement. We want our prospective partners to not be able to un-see our mission and face the choice to join a higher purpose or not.
It’s the hidden assumption of the old frame. One way to think about it from a pattern breaker lens is it is the legacy pattern that was once effective but now followed without question and accepted as “true.”
I see the Reframe as the practical application of the non-obvious, pattern-breaking insight. One of the key points is when your niche becomes a movement. We want our prospective partners to not be able to un-see our mission and face the choice to join a higher purpose or not.
Startups create new customers. They're not the new businesses doing something similar to what exists but merely better.
Great framing, Mike. Startups are the counter culture. We need to win upstream as well: https://yuribezmenov.substack.com/p/winning-americas-counter-cultural-revolution
In your box with the following items:
Can you Name your Reframe?
Old Frame:
New Frame:
Hidden Assumption:
Behavior Unlocked:
Can you clarify whether 'Hidden Assumption' refers to the hidden assumption of the old frame or the new frame?
It’s the hidden assumption of the old frame. One way to think about it from a pattern breaker lens is it is the legacy pattern that was once effective but now followed without question and accepted as “true.”
This is spot on for what we’re building. Wish you were European so I can have a desire to raise from you. :)
This is so well (re)framed and so often overlooked. Thanks for sharing this and putting it so well together.