7 Comments
User's avatar
Matthew Mohlman's avatar

I see the Reframe as the practical application of the non-obvious, pattern-breaking insight. One of the key points is when your niche becomes a movement. We want our prospective partners to not be able to un-see our mission and face the choice to join a higher purpose or not.

Expand full comment
Paul O'Brien's avatar

Startups create new customers. They're not the new businesses doing something similar to what exists but merely better.

Expand full comment
Yuri Bezmenov's avatar

Great framing, Mike. Startups are the counter culture. We need to win upstream as well: https://yuribezmenov.substack.com/p/winning-americas-counter-cultural-revolution

Expand full comment
Leslie's avatar

In your box with the following items:

Can you Name your Reframe?

Old Frame:

New Frame:

Hidden Assumption:

Behavior Unlocked:

Can you clarify whether 'Hidden Assumption' refers to the hidden assumption of the old frame or the new frame?

Expand full comment
Mike Maples's avatar

It’s the hidden assumption of the old frame. One way to think about it from a pattern breaker lens is it is the legacy pattern that was once effective but now followed without question and accepted as “true.”

Expand full comment
Work-Work Balance's avatar

This is spot on for what we’re building. Wish you were European so I can have a desire to raise from you. :)

Expand full comment
Philippe's avatar

This is so well (re)framed and so often overlooked. Thanks for sharing this and putting it so well together.

Expand full comment