Key takeaways: Uncomfortable with the unknown, founders often approach early customers hoping for validation; that reassuring nod, the “I knew it!” moment when their beliefs are echoed back to them. This is a huge missed opportunity! Rather than trying to confirm what you think, engage with customers in a way that leads to them
Great article Mike, thank you.
When people ask me for feedback on their ideas, I always recommend them to read ‘The Mom Test’ and then come back :)
In some cases it actually works! Afterward, the conversation is completely different.
The Mom Test is an amazing book. Endorse! :)
Just started listening to your podcast. Both the interview and this follow up are excellent.
Thanks, Gavin! Emmett is a very clear thinker when it comes to these topics. And he has grown enormously with experience.