Mike, I sincerely appreciate your taking the time to write your lessons down for the rest of us. I discovered your Pattern Breakers podcast over the holiday and now am avidly reading your back-posts, listening to back-episodes, and reading the book. This particular post hit me at exactly the right time. Our company is doing something radically different and it is such a great reminder that you specifically don't want everyone to believe all at once. You need the special few who get you and are willing to be counter-cultural with you. I love the name "co-conspirator." Thanks for inspiring those of us who dare to be different!
Well received and great timing as your content always seems to be. Had not remembered counter-positioning in the strategy I am working on now and will be finding a way to do that today, thank you!
Have focused on my technology/engine as the movement basis for many years (in a number of unreceptive markets) and have now built a main solution brand + 3x sub solution brands, that are POWERED by the technology in a highly receptive and completely untapped supply channel (this insight probably trumps the technology). This solution based movement with a nonchalant "oh yeah, we have the best life settlement technology in the world but really these solutions here make the difference" has set the stage for a breakthrough year!
Reframing early adopters as co-conspirators inspires us to rethink the early phases of product launches. It means that in the earliest stages of a product’s launch, a little enrollment friction is actually beneficial. Any additional content that expands on the book is very welcome, thank you!
Other folks who cover some of these ideas are Geoffrey Moore in Crossing the Chasm as well as Everett Rogers in his book about the diffusion of innovation.
But I agree with the notion you raised: I like the term co-conspirators better than early adopters because for me it captures the energy of who you really want to focus on. The early believers don't believe in an abstract / conceptual way. They believe in a visceral way.
Mike, your post has inspired us a lot and take a look at what we have started to talk about https://www.linkedin.com/pulse/superintelligence-human-centric-future-movement-%C5%9Fahver-kaya-xpgtf/?trackingId=XgKgQeIJS%2BOaVsnA9uB%2F8w%3D%3D
Mike, I sincerely appreciate your taking the time to write your lessons down for the rest of us. I discovered your Pattern Breakers podcast over the holiday and now am avidly reading your back-posts, listening to back-episodes, and reading the book. This particular post hit me at exactly the right time. Our company is doing something radically different and it is such a great reminder that you specifically don't want everyone to believe all at once. You need the special few who get you and are willing to be counter-cultural with you. I love the name "co-conspirator." Thanks for inspiring those of us who dare to be different!
Well received and great timing as your content always seems to be. Had not remembered counter-positioning in the strategy I am working on now and will be finding a way to do that today, thank you!
Have focused on my technology/engine as the movement basis for many years (in a number of unreceptive markets) and have now built a main solution brand + 3x sub solution brands, that are POWERED by the technology in a highly receptive and completely untapped supply channel (this insight probably trumps the technology). This solution based movement with a nonchalant "oh yeah, we have the best life settlement technology in the world but really these solutions here make the difference" has set the stage for a breakthrough year!
Reframing early adopters as co-conspirators inspires us to rethink the early phases of product launches. It means that in the earliest stages of a product’s launch, a little enrollment friction is actually beneficial. Any additional content that expands on the book is very welcome, thank you!
Other folks who cover some of these ideas are Geoffrey Moore in Crossing the Chasm as well as Everett Rogers in his book about the diffusion of innovation.
But I agree with the notion you raised: I like the term co-conspirators better than early adopters because for me it captures the energy of who you really want to focus on. The early believers don't believe in an abstract / conceptual way. They believe in a visceral way.
Great podcast with Christopher Lockhead
Thanks! He is a gem. One of my favorite people in all of business.