8 Comments

Congrats. I'm very to read this.

I pulled over 7-8 times while listening to the podcast to take notes.

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very excited*

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Awesome! Loved the podcast you did with Samir Kaji. Just bought a "real" copy on Amazon and one for the car on Google Play :)

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Thanks Meg! Samir is a gem and his podcast is awesome. Amazing the following he has built, and justifiably so.

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Just ordered my copy. Love the perspective. Listened to your podcasts with Lenny and Christopher Lochhead.

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Thanks, James! Did anything about those jump out to you as memorable? Trying to see what people found most useful.

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Hey Mike. Was on the phone with my business partner and I mentioned you had asked this question of what jumped out as memorable, and her response was "F$cking everything."

I agree with her, but I found the parts I tagged and shared the most were around the idea of breaking free of the conformity trap:

What great founders do differently: Movements, storytelling, disagreeableness.

- Creating a movements is a different way of developing a market. What a movement does is it leverages a grievance of a minority against the tyranny of a majority

- All startups are fundamentally disagreeable. There are disagreement with how things are done. They are in disagreement with the pattern of what is.

- Storytelling ends up working spectacularly well for startups. Describe the world that is.. We need to describe the world that could be, which is that different future. Understand that your job as the founder is to be Obi-Wan, not Luke

Technically, I appreciated the detail around the Inflections.

- 3 Kinds of Inflections: Regulatory, Technological, Belief/Behaviors. I think we default into technology, but the idea regulatory and belief/behaviors are empowering. Makes total sense.

I love Christopher's Category Design approach and your discussion with him was a ton of fun to listen to.

I can't wait to read the book. Ordered the books. Got the audiobook too.

Thanks for taking your time and getting this out into the world.

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Thanks James! This type of feedback is really gratifying. It took forever to put all that stuff together.

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