Appreciate the very tangible 5-step approach Mike! We internally stress tested our startup against these steps and were curious to understand if you guys are building a community of Pattern Breakers (Discord / Telegram / Slack) to collaborate and mature narratives. I crafted an additional element to the framework that supported our working session: Provoking Questions to Challenge the Status Quo and Reveal Fundamental Problems. Happy to share with the community
I feel like our languaging is strong, but we haven't managed to to avoid comparisons with other companies. Our superfans get it, but not the average person. Even some of my best friends will still say, "I know you're not a sex toy company, but I call you that because I don't know what else to call you." I understand that this kind of adoption takes a while, but when you're creating an entirely new category, it's a long slog...and one we've really only been able to get across with in-person events. Add to that the fact we're in the intimacy space, it's near impossible to talk about what we do at all without getting shadow banned on most social media sites. Any advice?
Appreciate the very tangible 5-step approach Mike! We internally stress tested our startup against these steps and were curious to understand if you guys are building a community of Pattern Breakers (Discord / Telegram / Slack) to collaborate and mature narratives. I crafted an additional element to the framework that supported our working session: Provoking Questions to Challenge the Status Quo and Reveal Fundamental Problems. Happy to share with the community
Awesome addition, Tommaso. Would love for you to add that framework here!
I feel like our languaging is strong, but we haven't managed to to avoid comparisons with other companies. Our superfans get it, but not the average person. Even some of my best friends will still say, "I know you're not a sex toy company, but I call you that because I don't know what else to call you." I understand that this kind of adoption takes a while, but when you're creating an entirely new category, it's a long slog...and one we've really only been able to get across with in-person events. Add to that the fact we're in the intimacy space, it's near impossible to talk about what we do at all without getting shadow banned on most social media sites. Any advice?